LAFC agree multi-year Ford partnership

LAFC agree multi-year Ford partnership
Major League Soccer’s (MLS) Los Angeles FC have signed a multi-year agreement with Ford, making the US car manufacturer the club’s official domestic automobile partner.

Under the terms of the deal, Ford will have a presence at LAFC’s Banc of California Stadium for several games throughout the season, staging eight pre-match activations.

Ford, which is headquartered in Michigan, will also have an entitlement night for LAFC’s game against the New England Revolution in August and position a vehicle at the southwest corner of the team’s home stadium.

LAFC Owner Tom Penn said: “We are so excited to welcome Ford to the Black and Gold family. Ford is an industry leader who shares our vision of providing a first-class fan and customer experience while also making sure that we are true community partners in Los Angeles.”  

Rob Kaffl, General Manager of Ford’s western division in the US, said: “Ford is thrilled to partner with Los Angeles Football Club. We look forward to working with an organisation that inspires such passion and pride for the great city of Los Angeles.”

The deal expands Ford’s soccer sponsorship portfolio after the carmaker became an official partner to the Copa Libertadores, South American soccer’s premier club competition, as part of a multi-year deal with CONMEBOL, the continent’s soccer body.

Related Articles

Share On


The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

SoccerExpert Signup

Sign up today to receive the newsletter.

Soccerex Reports

Soccerex 20 under 21

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.

Football Finance

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.



Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Would you like to see Soccerex's content opportunities? Click here