LAFC agree multi-year Ford partnership

LAFC agree multi-year Ford partnership
Major League Soccer’s (MLS) Los Angeles FC have signed a multi-year agreement with Ford, making the US car manufacturer the club’s official domestic automobile partner.

Under the terms of the deal, Ford will have a presence at LAFC’s Banc of California Stadium for several games throughout the season, staging eight pre-match activations.

Ford, which is headquartered in Michigan, will also have an entitlement night for LAFC’s game against the New England Revolution in August and position a vehicle at the southwest corner of the team’s home stadium.

LAFC Owner Tom Penn said: “We are so excited to welcome Ford to the Black and Gold family. Ford is an industry leader who shares our vision of providing a first-class fan and customer experience while also making sure that we are true community partners in Los Angeles.”  

Rob Kaffl, General Manager of Ford’s western division in the US, said: “Ford is thrilled to partner with Los Angeles Football Club. We look forward to working with an organisation that inspires such passion and pride for the great city of Los Angeles.”

The deal expands Ford’s soccer sponsorship portfolio after the carmaker became an official partner to the Copa Libertadores, South American soccer’s premier club competition, as part of a multi-year deal with CONMEBOL, the continent’s soccer body.

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