Juventus stick with Allianz until 2030 in €103m deal

Juventus stick with Allianz until 2030 in €103m deal
Italian soccer champions Juventus and global insurance giant Allianz have extended and expanded their sponsorship arrangement until 2030 in a deal worth €103.1 million (US$112.1 million).

The new terms of the contract will see the Allianz logo feature on the Serie A club’s training and warm-up shirts for the next ten years, starting with the first leg of their Coppa Italia semi-final tie against AC Milan on Thursday. The Munich-headquartered company will also gain sponsorship rights for Juve’s women’s team.

In addition, the agreement ensures that Allianz will retain the naming rights to the Turin-based club’s Allianz Stadium for another seven seasons when the current deal expires. The pair signed a six-year contract in 2017 which runs out in July 2023.

Giorgio Ricci, Juventus’ Chief Revenue Officer, said: “This agreement, which defines a wider perimeter of rights, will be visible every day on the training field and during match days, and it will also allow us to say with certainty that our stadium will be an Allianz venue until 30th June 2030.”

Allianz also hold the naming rights to German soccer champions Bayern Munich’s home ground. Most recently, it was reported that the company would be withdrawing its sponsorship of crisis rugby union club Saracens due to the team’s salary cap breaches.

Commenting on the extended deal with Juventus, Allianz Chief Executive Giacomo Campora added: “As of today, our partnership with Juventus has become even more solid, lasting and relevant at a national and international level.

“Not only have we extended the naming rights agreement with this top football club for the Allianz Stadium until 2030, but we have identified numerous additional sponsorship solutions that will associate the Allianz brand to the first team, as well as making an important commitment with the club’s women's sector.”

Juventus are vying for their ninth straight Serie A title but currently sit second in the table, trailing Inter Milan on goal difference. 

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