Dugout adds Madrid CFF to women’s soccer offering
The agreement, which was announced to coincide with International Women’s Day on 8th March, marks Dugout’s first partnership with a dedicated women’s soccer club in Spain’s Primera Iberdrola. Content published on the Madrid CFF Dugout channel will also be distributed via the company’s global network of publishers.
Madrid CFF, who were founded in 2010, join the likes of English Women’s Super League (WSL) sides Arsenal Women, Manchester City Women, and Tottenham Hotspur Women, for whom Dugout established content channels last year.
Dugout said that the move is the latest step ‘to boost the quantity’ of its women’s soccer channels. The company added that it has ‘observed significant growth in fan engagement’ across its women’s soccer content, which recently achieved more than two million views on its digital platforms within three months.
Lauren Trisconi, Dugout’s head of club relationship management, said: “We are currently seeing unparalleled growth in women’s football, and this surge in interest is something Dugout is actively supporting.
“Since the Fifa Women’s World Cup 2019 we have seen an increased level of fan engagement on Dugout and we look forward to partnering with more women’s clubs, leagues and federations to provide new channels for women’s football content.”
Andrés Baqué García-Margallo, Madrid CFF’s marketing and communications director, added: “We are delighted to partner with Dugout for global content distribution as part of our club internationalisation strategy.
“Their unrivalled reputation as the leading football digital content platform will help fans get closer to our club, increase our digital profile, boost overall engagement with women’s football, but most of all, make our club international through all dugout media partners around the word.”
To celebrate International Women’s Day, Dugout, which is now made up of 101 partner clubs in more than 30 territories, is running a campaign until 16th March which will give fans the chance to win signed women’s soccer merchandise via its digital content channels.
They include shirts from England and Manchester City captain Steph Houghton, Tottenham Hotspur’s Rianna Dean and Club Nacional de Football and Uruguay star Esperanza Pizarro.
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