DC United and Toronto latest in MLS to sign sleeve deals

DC United and Toronto latest in MLS to sign sleeve deals
Major League Soccer (MLS) franchises DC United and Toronto FC have both agreed their first ever sleeve sponsorships ahead of the new top-flight US soccer season.

The partnerships were first revealed in New York during an official kit unveiling for the 2020 campaign.

2019 MLS Cup finalists Toronto have confirmed that manufacturer GE Appliances will become the club’s first ever sleeve sponsor in a multi-year arrangement, expanding their existing partnership signed in May last year.

“We’re very proud to be the inaugural sleeve patch partner, alongside the Reds at every important moment when the team hits the pitch,” said Bob Park, the Chief Brand Officer for GE Appliances’ Canadian operation.

“No sport has showcased more heart and passion than the TFC community - from the fans, to the coaches, to the players to supporters like us. What better place to show our commitment than on the sleeve?”

DC United confirmed their kit branding deal with Caesars Entertainment via their Facebook page, and follows reports that the casino operator is also planning to open a sportsbook at the club’s Audi Field home stadium.

The agreements mean that four of the 26 MLS franchises have now secured sleeve sponsorships for the upcoming season, which is due to start on 29th February.

Atlanta United recently extended and expanded their deal with Piedmont Health to make the provider their first-ever sleeve sponsor, following Los Angeles FC who were the first in the league to sell that inventory in a tie-up with retail outlet Target.

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