Coronavirus sees Bundesliga rights tender postponed until June
DFL chief executive Christian Seifert said last week that it would go ahead with the sales process for the 2021/22 to 2024/25 media rights cycle despite the ongoing health crisis, while the league had also been given the green light to proceed by Germany’s federal cartel office.
However, the DFL decided to delay the tender on Tuesday following a video conference ‘lasting several hours’.
‘In light of the current situation, the executive committee of the DFL has also decided to postpone the planned tender for media rights,’ a DFL statement said. ‘Instead of the originally intended date in May, an allocation is planned from this June onwards.
‘The federal cartel office had given the DFL the go-ahead for the submitted marketing concept last Friday. It is the objective of the DFL to focus on meeting the current challenges first.’
The DFL is looking to secure an improvement on the annual €1.16 billion (US$1.24 billion) it currently receives from its existing domestic media rights deals, which see live Bundesliga games shown by pay-TV broadcaster Sky Deutschland and sports streaming subscription service DAZN.
The latest tender includes seven live rights packages and seven highlight rights packages. There is also an enhanced digital offering within the live pay-television packages, including in-match audio and video clips, as well as highlight footage that can be used immediately after the final whistle.
The DFL announced the postponement of its planned media rights tender as it confirmed the suspension of Bundesliga and 2. Bundesliga matches until at least 30th April. The league had initially set a tentative return date of 3rd April at the earliest.
The DFL reiterated its desire to complete the 2019/20 season by 30th June if ‘legally permissible’ and safe to do so, adding: ‘In this regard, the DFL is currently working intensively on concepts to play matches at their assigned time – given the current situation – also without stadium spectators and with a minimum workforce in the areas of sport, general organisation and media. In contrast to amateur and mass sports or other leisure events, only staff working in the stadium as part of an employment would be present on site.’
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