CONMEBOL signs Irdeto deal to combat broadcast piracy
Under the terms of the deal, Irdeto will protect the distribution of content from the Copa Libertadores, Copa Sudamericana and Recopa club competitions, as well as the Copa América continental national team tournament.
The Dutch solutions company will also provide CONMEBOL with brand protection monitoring.
CONMEBOL’s Commercial Director Juan Emilio Roa said: “South American football attracts a global audience who expect great games and a premium experience, and the protection of the live signal quality of our matches and our brand, is crucial to this.
“Irdeto’s experience in the protection of live sports content and its ability to provide sophisticated online piracy detection technology combined with proactive services aimed at protecting our brand and taking down illegal content, makes it the perfect partner as the global interest in South American football continues to increase.”
Bengt Jonsson, Irdeto’s Senior Vice President of Sales and Services, added: “As one of Fifa’s six continental confederations, responsible for the organisation and governance of South American football’s major international tournaments, both the CONMEBOL brand and live football content are extremely valuable and must be protected.
“The confederation understands the importance of combining cutting edge technology with proactive services to ensure that illegal content streams are taken down quickly so substantial license investments are not devalued and consumers are not exposed to the dangers that come from illegal content sources and illegitimate brand infringements.”
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