Bundesliga domestic rights tender to go ahead as planned

Bundesliga domestic rights tender to go ahead as planned
Christian Seifert, the German Football League (DFL) chief executive, has confirmed that the tender process for the 2021 to 2025 domestic media rights cycle will continue as normal, despite the coronavirus pandemic impacting business nationally.

The DFL had to await on sign-off from Germany’s federal cartel office before distributing an invitation to tender, but Seifert has now confirmed the competition process is underway.

“Today we sent the documents as planned,” Seirfert said following the DFL’s ordinary assembly meeting on 16th March, adding that candidates have “signalled that they would like to adhere to the process”.

The decision comes after the DFL postponed the Bundesliga and 2 Bundesliga, German club soccer’s top two leagues, until at least 2nd April, with Seifert telling reporters in Germany that he expects the suspension in play to actually last longer.

With more than 10,000 currently confirmed cases in Germany and 27 confirmed deaths, Seifert said that the question of when the auction would be complete was “not the most pressing”.

The new DFL tender includes seven live packages, including five for pay-TV, one for free-to-air (FTA), and a combined offer. A further seven packages are dedicated to highlights and clips, including additional clips for digital and mobile platforms, and on-demand clips available after the final whistle.

In contrast to the DFL’s existing rights contracts, which are valued at €1.16 billion (US$1.28 billion) annually, the next broadcast offers three additional live FTA matches and an end to Monday evening matches from the start of the 2021/22 season.

For prospective buyers, Friday evening matches will also be sold alongside Sunday fixtures. The tender also includes a non-exclusivity rule which requires any single pay-TV broadcaster that acquires a certain set of packages to share rights to two of those lots with a mobile provider.  

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