Bordeaux make ‘€1m a year’ Adidas kit switch

Bordeaux make ‘€1m a year’ Adidas kit switch
French top-flight soccer side Bordeaux will replace Puma with fellow German sportswear brand Adidas as their official kit supplier from the 2020/21 season, the club’s chief executive Frédéric Longuépée has told French media.

The news will bring to an end Bordeaux’s 16-year partnership with Puma, with Adidas set for a third stint as the Ligue 1 club’s kit provider, having worked with the club from 1984 to 1987 and 1999 to 2004. The sportswear giant has reportedly inked a five-year deal worth €1 million (US$1.1 million) annually, plus bonuses.

For Bordeaux, it looks set to be their second major commercial deal signed over the past year. In April 2019, they expanded and extended their partnership with Bistro Regent, which saw the French restaurant chain become the club’s main shirt sponsor until 2023. The tie-up is reportedly worth €5.6 million (US$6 million).

Adidas, meanwhile, already boasts kit deals in Ligue 1 with the likes of Lyon and RC Strasbourg.

On the pitch, Bordeaux currently find themselves comfortably in midtable, lying 12th in the Ligue 1 standings as the competition remains postponed due to the coronavirus pandemic.

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