Benfica partners MLB side San Francisco Giants

Benfica partners MLB side San Francisco Giants
Portuguese top-flight soccer outfit Benfica have secured a strategic partnership with Major League Baseball (MLB) franchise San Francisco Giants. The knowledge sharing arrangement covers the sports, business and technology sectors.

The deal will see both entities collaborate on the development of joint initiatives, marketing campaigns, corporate programmes, museums and cultural events, investment and joint-venture opportunities. The organisation of exhibition matches will also be included.

Benfica’s president, Luís Filipe Vieira, said: “Both Benfica and San Francisco Giants share a proud history marked by many achievements and their considerable contribution to the development of sport.

“This partnership allows us to strengthen relations with one of the most iconic sports teams in the US, exchange ideas and experiences, and develop new strategies and programs that will benefit both clubs and engage more fans.”

Stephen Revetria, president of Giants Enterprises, added: “We are excited to partner with Benfica and this collaboration will further allow us to connect our worlds of Sport & Tourism. 

“We look forward to the exchange of ideas and cultural experiences between Lisbon and San Francisco and the development of strategic opportunities between our two storied franchises”

The new alliance follows the Giants’ membership of the International Association of Sports Museums (ISMA).

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