BeIN Sports seals €35m deal for Euro 2020 rights in France

BeIN Sports seals €35m deal for Euro 2020 rights in France
Qatar-based pay-television broadcaster BeIN Sports has acquired rights in France to the UEFA 2020 European Championship national team soccer tournament.

French newspaper L'Equipe reports that the deal is worth €38 million (US$42.3 million), however, SportsPro reports that BeIN has paid European soccer’s governing body UEFA around €35 million (US$38.9 million) to secure live coverage of all 51 games from Euro 2020, with 28 matches to be shown on an exclusive basis.

In any case, the figure marks a significant decrease on the €60 million (US$66.8 million) BeIN reportedly paid for rights to Euro 2016, although that tournament was hosted by France.

BeIN’s deal for this year’s edition of the competition, which is taking place across 12 cities in 12 European countries, covers linear and digital output, and also includes highlights, near-live and on-demand clips, and other support programming.

“With its new 24-team format, this year’s European Championship is bigger and better than ever before – so we are delighted to extend our long-term partnership with UEFA and continue to bring the very best of sport to our valued subscriber-base,” said BeIN Media Group Chief Executive Yousef Al-Obaidly.

“We continue to bid proportionately for premium sport, and this deal to broadcast Euro 2020 adds to our unrivaled library of premium football and other sports content in France, reinforcing BeIN Sports’ long-term position as the one of the leading sports broadcasters in the world.”

The deal marks the latest agreement between UEFA and BeIN in France after the broadcaster secured the lion’s share of exclusive rights in the country to the Champions League, European club soccer’s premier competition, between 2021 and 2024.

BeIN also holds rights in the Middle East and North Africa (MENA) to both the Champions League and secondary UEFA Europa League, as well as to the UEFA Nations League and all European qualifiers for Euro 2020.

Guy-Laurent Epstein, UEFA’s marketing director, added: “In all our broadcast partners we look for broadcast innovation and the highest quality of programming, and BeIN is undoubtedly a flag-bearer in both regards. With European football continuing to be such an important sporting spectacle in France, we couldn’t be happier to have BeIN as our official broadcast partner to help us deliver UEFA Euro 2020 to fans across the country.”

23 of the 51 matches from Euro 2020 will remain available free-to-air in France, with commercial broadcasters TF1 and M6 agreeing a deal for rights to the tournament back in November.

Euro 2020 is scheduled to take place from 12th June until 12th July.

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