Bayern Munich plug in Varta energy deal

Bayern Munich plug in Varta energy deal
German top-flight soccer team Bayern Munich have announced a new partnership with energy storage firm Varta AG.

The company, which specialises in battery solutions in the business-to-consumer (B2C) sector, becomes an official partner of the Bundesliga champions after agreeing a three-year deal that runs until the end of the 2022/23 season.

While financial terms have not been released, the agreement includes a range of marketing rights, with Varta also serving as an official partner of the FC Bayern Kids Club.

“Varta has developed from its base in southern Germany into a national industry leader and globally successful company, so there are unquestionable parallels with FC Bayern,” said Andreas Jung, an Executive Board Member at the club.

“For this and many other reasons, we are committed to the new cooperation and are looking forward to exciting projects together.”

Varta’s Chief Executive, Herbert Schein, added: “For us the partnership is spot on, because Varta and FC Bayern are united by a special level of commitment and success.

“With roots in southern Germany, both have managed to inspire people all over the world over the past decades, through team spirit, passion and the commitment of all those involved.”

Bayern Munich currently top the Bundesliga on 43 points, one ahead of second-placed Red Bull Leipzig.

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