Austin FC land Yeti shirt sponsorship for MLS bow
The multi-year deal, which also designates Yeti as a founding partner of the club, will see the Austin-based brand’s logo appear on the front of the franchise’s first team and academy jerseys when they begin play in 2021.
Yeti’s branding will also be incorporated within Austin’s digital esports jerseys and on future versions of the FIFA video game.
“Yeti has established itself as an Austin icon,” said Austin President Andy Loughane. “Yeti is an internationally acclaimed brand with passionate supporters who lead active lifestyles and embody the creative energy often found in our sport and widely found in Austin.”
Yeti, which makes coolers, drinkware and outdoor equipment, said it plans to launch a series of outdoor lifestyle products this year featuring the club’s branding. The company’s products will also be integrated throughout the club’s stadium.
Another element of the partnership will see Yeti serve as a presenting sponsor of Austin’s sustainability efforts, which will include the development of recycling, compost and water refill practices and policies at their 20,500-seater home.
Matt Reintjes, Austin President and Chief Executive, added: “We’re incredibly grateful for the support that Austin has provided to Yeti since our founding, and we’re thrilled to return the favour to our community by partnering with Austin FC as they make their Major League Soccer debut.”
The deal comes less than a year after the expansion franchise appointed the Excel Sports Management agency to support their search for a stadium naming rights partner and shirt sponsor. St David’s HealthCare was named as Austin’s first founding partner in May last year, while they were recently one of 19 MLS franchises to team up with sports drink brand BodyArmor.
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