AC Milan Goes Long-Haul With Emirates Partnership

AC Milan Goes Long-Haul With Emirates Partnership
The Emirates logo will remain on the front of shirts for the senior men’s team, youth teams and for the Rossoneri Academy, which has been the case for the previous 10 years. The announcement of the extension is the latest milestone in a long-standing and successful relationship between the Rossoneri and the Dubai-based airline. At the end of this three-year term, the total duration of the partnership will have reached 17 years.

Emirates first became a partner of AC Milan in 2007 and in the 2010/11 season the global airline took its place on the front of the club’s shirt.

Emirates continues as a Principal Partner, the Principal senior men’s team shirt sponsor and Official Airline Partner. The deal provides AC Milan with the opportunity to welcome new Principle Partners to the club’s growing partnership family, with space on the club’s first team shirt sleeve, training kit and women’s team shirts available independently for the first time.

AC Milan’s Chief Revenue Officer, Casper Stylsvig, said of the partnership: “We are thrilled to announce a 3-year extension to our relationship with Emirates, one that has truly stood the test of time.

“This renewal is a testament to the value both parties have brought to the table throughout this long term and collaborative partnership. The partnership of these two brands, with such strong international visibility, is an extremely powerful one.

“Coming out of a global pandemic, our new deal with Emirates has also allowed the club to redefine its partnership strategy, providing an increased sponsorship inventory and therefore greater potential for further commercial partners moving forwards.”

“AC Milan has been a great partner for Emirates,” added Flavio Ghiringhelli, Italy County Manager, Emirates

“With them, we have found a like-minded brand with the same drive and vision for delivering quality experiences, and bringing the world together to celebrate a shared passion. We are delighted to renew our partnership, which demonstrates our long-term commitment to the club, and to fans of the sport in Italy and globally.”

 

Originally published on fcbusiness.

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