AC Milan and Inter Milan launch first two-tier 4K LED system
A high-resolution, two-tier perimeter LED system designed specifically for 4K broadcast will now be fitted at the home of the Serie A clubs.
Both clubs have invested in the technology to offer partners a higher level of animation and image quality, that will ensure improved levels of advertising exposure during the match for the global broadcast audience.
The brand exposure in Domination mode across two tiers covers more than 440 square meters with 30-million LEDs definition.
Partners will have an increased opportunity to animate branding, delivering a more detailed message that increases both the effectiveness of the communication as well as the visual impact, in particular for the hundreds of millions of people who are watching the live matches all over the world.
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