West Ham secure ITD logistics deal

West Ham secure ITD logistics deal
English top-flight soccer outfit West Ham United have announced a deal which sees ITD Global become the Premier League club’s new logistics partner.

ITD - which has a global footprint - specialises in freight logistics and ecommerce, as well as express couriers. West Ham will now call on the company for its expertise in those sectors, namely in delivering merchandise to fans via their ecommerce operation.

The deal, of which the terms were not made public, will also see ITD gain access to a number of digital and physical assets with which to activate the partnership.

The club’s Commercial and Digital Director, Karim Virani, said: “Their (ITD’s) expertise will mean that our fans will benefit from a market-leading service, particularly when receiving deliveries from our online store.

“We are already working closely with ITD Global to ensure that fans all around the world can receive their Hammers merchandise as quickly and cheaply as possible.”

Charles Chait, ITD’s Division Manager, added: “The decision to partner with the club was an easy choice for us; the incredible global fan base and visibility of the club across all continents gives us unrivalled access to a huge demographic throughout our key target markets. Understanding the club, it’s rich history and goals compliments the services ITD are able to offer.

“With a variety of solutions on logistical and software capabilities, we strongly believe that this partnership will take our brand to the next level on the global stage, whilst continuing to affirm our position as a global contender in the logistics arena.”

West Ham United currently sit 15th in the Premier League, four points clear of the drop.

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