UEFA crack open Coca-Cola deal for Euro 2020

UEFA crack open Coca-Cola deal for Euro 2020
UEFA, European soccer’s governing body, and Coca-Cola have announced a deal that will see the drinks company become Euro 2020’s official non-alcoholic beverage sponsor.

UEFA, European soccer’s governing body, and Coca-Cola have announced a deal that will see the drinks company become Euro 2020’s official non-alcoholic beverage sponsor.

Next summer’s edition of the quadrennial continental national team soccer tournament is being hosted in 12 cities across Europe. The sponsorship deal will give Coca-Cola the opportunity to showcase several of its brands across the various city venues, as well as via physical and digital branding.

“We value Coca-Cola’s continued commitment to European national team football, which is into its fourth decade, in coming onboard as a sponsor for UEFA EURO 2020,” said Guy-Laurent Epstein, UEFA Events Marketing Director.

“Coca-Cola is a perfect partner for us, not only because of its long association with UEFA, but also because of its ability to unite people and bring them together. This is particularly relevant for UEFA EURO 2020, as for the first time, we are staging the tournament across 12 countries, which will allow more fans than ever to watch top-level football across the continent.”

Coca-Cola has been a long-term partner of UEFA, having first signed up to sponsor the European championships in 1988.

Walter Susini, Coca-Cola’s Europe, Middle East and Africa Vice-President for Marketing, added: “In 2020, leading up to and during the tournament, we’ll feature a broader array of beverages than ever before to refresh teams and fans alike all across Europe.”

UEFA EURO 2020 will kick-off in Rome on 12th June, and will come to its conclusion a month later, with the final taking place at Wembley Stadium in London.

Aside from those two cities, matches will also take place in Amsterdam, Baku, Bilbao, Bucharest, Budapest, Copenhagen, Dublin, Glasgow, Munich and Saint Petersburg.

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