Tottenham Hotspur extend Hugo Boss partnership

Tottenham Hotspur extend Hugo Boss partnership
English top-flight soccer club Tottenham Hotspur have extended their partnership with fashion brand Hugo Boss for a further three years.

The deal, for which no financial details were announced, sees Hugo Boss continue to provide the Spurs’ management and playing staff with formal clothing from the brand’s 'Create Your Look' line for official club duties.

The initial agreement between the Premier League club and Hugo Boss was originally signed in September 2018. The new agreement deepens the fashion brand’s ties with White Hart Lane having had club captain Harry Kane on its books as a brand ambassador since in March 2018.

Fran Jones, Tottenham Hotspur's Head of Partnerships, said: “We enjoyed a great first season with Hugo Boss and are proud to be extending our partnership with them for a further three years.”

The new deal ensures that Spurs will continue as part of the company’s sporting portfolio which includes Real Madrid, Paris Saint-Germain, Bayern Munich and motorsport series Formula E.

Volker Herre, Hugo Boss’ Managing Director for Northern Europe, the Middle East and India added: “The club shares our core brand values and fits perfectly alongside our other partnerships in football, golf, motorsports and sailing.”

The London club currently sit sixth in the Premier League table, six points off a Champions League spot.

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