Report: PSV sign Puma kit deal to replace Umbro
The deal for the Eredivisie team will begin from the 2020/21 season, though the report from the respected kit deal website says it does not expect an official announcement from the club or the German brand before next year.
If confirmed, PSV will move on to its second kit supplier in five years, having been sponsored by Nike for the previous 20, dating back to the 1995/96 campaign.
However, the club’s local newspaper, Eindhovens Dagblad, says the deal is not yet complete and Puma is one of serval companies in the running for next season as PSV seeks a bumper new deal. The Dutch outlet adds that Umbro is not yet out of the running, though it says Puma has made a very substantial offer that will be difficult to match.
If confirmed, Puma will add another major European soccer club to its ranks, having entered the first year of a decade-long deal with English champions Manchester City worth UK£650 million (US$822 million), as well as with Spanish top-tier side Valencia. The brand is also reportedly nearing a €300 million (US$330 million) extension with Bundesliga runners-up Borussia Dortmund, having supplied the German team’s kit since 2012.
On the pitch, PSV lie second in the Dutch top-flight, level on points with defending champions Ajax. They return to action away at Utrecht on 19th October.
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