Report: PSV set to receive up to €50 million in Puma deal

Report: PSV set to receive up to €50 million in Puma deal
Dutch top-flight soccer outfit PSV Eindhoven will reportedly earn between €40 million (US$44.5 million) and €50 million (US$55.7 million) from a rumoured new five-year kit deal with German sportswear giant Puma.

According to Dutch newspaper Eindhovens Dagblad (ED), the new deal, which would begin in July, will see the Eredivisie club receive three times more than they do from their current agreement with British manufacturer Umbro.

ED’s report added that Umbro had until 1st January to match an offer from Puma, which was first reported in October, but that no such offer was made before the deadline. Italian manufacturer Macron was also reportedly interested in becoming PSV’s kit supplier, but dropped out when the club decided to continue negotiations with Puma.

If the reported figures are correct, it will provide a significant boost to PSV’s finances, with the Boeren’s current commercial contracts bringing in around €30 million (US$33.4 million) each year, according to ED.

Puma has recently entered into a decade-long arrangement with English Premier League champions Manchester City and also partnered with Spanish La Liga side Valencia.

PSV currently sit third in the Eredivisie, ten points behind first-placed Ajax.

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