Report: Bundesliga set for exclusive OTT deal with ESPN+

1 August 2019 | Broadcasting & New Media
Report: Bundesliga set for exclusive OTT deal with ESPN+
ESPN+, Disney’s dedicated sports over-the-top (OTT) service, is set to add Bundesliga rights to its platform, according to the New York Post.

The deal would reportedly see the whole package of games from German soccer’s top-flight exclusively shown on ESPN+ from the 2020/21 season after the current contract with Fox expires.

The Post report adds that linear distribution via ESPN could be added, with the deal not yet complete, but an ‘extremely high’ percentage of live games will be on the streaming service.

A Bundesliga spokesperson confirmed to SportsPro that the league is currently in the market for a new rights deal and it is having discussions with interested parties.

According to the Post, the deal would likely be worth more to Disney than Fox, with the rights offering potentially being used to drive subscriptions and encourage retention for ESPN+ as part of the service’s soccer offering.

ESPN+ already has coverage of all out-of-market Major League Soccer (MLS) games, Italy’s top-flight, Serie A, and England’s top domestic knockout competition, the FA Cup.

ESPN+ has secured more than two million subscribers since its launch and could be boosted by being bundled with the media giant’s upcoming entertainment streaming platform Disney+ and Hulu, which is now fully owned by Disney.

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