Report: Borussia Dortmund seek improved Puma kit deal

Report: Borussia Dortmund seek improved Puma kit deal
German soccer club Borussia Dortmund are seeking to negotiate an improved kit deal above their current €10 million (US$11.3 million) a year partnership with Puma, according to a report from Forbes.

The German sportwear manufacturer, which sees chief executive Björn Gulden hold a seat on Dortmund’s board after buying a five per cent stake in the club back in 2014, has been the official supplier to the Bundesliga team since 2012.

Dortmund, which is now among the top 11 clubs in Uefa’s co-efficient rankings and sells between 500,000 and 700,000 shirts per year, extended their contract with Puma in 2017 until the end of the 2021/22 season. However, it is now reported that the club wants a better deal beyond its current contract.

Dortmund are apparently seeking at least double the fee Puma currently pays in order to compete with Bundesliga rivals Bayern Munich, whose ten-year extension with Adidas activates in 2020 earning them a reported €900 million (US$1.02 billion). Though Bayern Munich remains the richest club in the German soccer’s top flight the deal is worth less per season compared to deals among Europe’s biggest soccer clubs including Manchester United, Barcelona, and Real Madrid.

Last week, English soccer champions Manchester City confirmed that Puma will replace Nike as their official kit supplier from next season as part of a deal with the City Football Group (CFG), the club’s owner, widely reported to be worth UK£650 million (US$863.8 million) over ten years.

Ranked 12th in the Deloitte Football Money League, Dortmund recorded annual revenue of €317.2 million (US$359.4 million), excluding income earned from player transfers. The club is currently level on points with Bayern at the top of Bundesliga with ten rounds of fixtures remaining in the current season.

Related Articles

Share On

SOCCEREXPERT

The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

SoccerExpert Signup

Sign up today to receive the newsletter.

Soccerex Reports

Soccerex 20 under 21

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.


Football Finance

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.

@soccerex

Twitter

Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Would you like to see the plans for Soccerex's latest event?