Report: Boca Juniors’ 23-year Nike deal in danger of ending

Report: Boca Juniors’ 23-year Nike deal in danger of ending
Argentinian soccer giants Boca Juniors’ 23-year relationship with US sportswear brand Nike is in danger of coming to an end, according to the Olé newspaper.

Nike has been supplying Boca’s kits since 1996 and most recently signed an extension with the Primera División club in 2012.

However, that contract expires at the end of this year, with Olé suggesting that initial negotiations have not been straightforward. The publication claims that a verbal agreement was reached in principal in August, but that Boca have since backtracked because the changing financial climate in Argentina renders the deal less valuable.

“We see closer than ever the possibility of disengagement,” a club source with knowledge of the situation told Olé. “There is no progress and Boca is hard.”

Should Boca choose to look further afield, they will not be able to open talks with other sportswear companies until March, when their exclusive negotiation period with Nike comes to an end.

One possible replacement could be Nike’s major rival Adidas, which currently has a partnership with Boca’s arch-rival River Plate but previously supplied Boca’s kits between 1979 and 1993.

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