PSG name Clash of Clans developers as official gaming partner

8 July 2019 | Commercial & Sponsorship
PSG name Clash of Clans developers as official gaming partner
French soccer champions Paris Saint-Germain (PSG) have continued the expansion of their esports division by teaming up with game developer Supercell.

The Finnish company behind mobile gaming titles such as Clash of Clans, Boom Beach and Clash Royale, has become the official gaming partner of the reigning Ligue 1 champions.

The deal sees PSG, who already operate teams in other esports titles including Rocket League, Dota 2, and the Fifa 19 series, set up their own team for Supercell’s latest game, Brawl Stars. Supercell will also produce a PSG edition of the game.

Marc Armstrong, PSG’s Chief Partnerships officer, said: “Our two brands share the same global ambition and a young and dynamic identity that appeals to a young audience.

“With more than 75 million fans on social media, nearly a quarter of them in Asia, the club will help Supercell to consolidate its popularity around the world.”

To mark the launch of the new partnership, PSG players Kylian Mbappé, Neymar Jr, Marquinhos, Angel Di María, Julian Draxler and Presnel Kimpembe were all involved in a promotional video featuring them playing Brawl Stars.

The move is part of Supercell’s push for user growth globally, and particularly in Asia, where PSG have a strong social presence.

Manuel Langegger, Supercell’s Marketing Manager in Europe, said: “We are proud to join forces with a club that understands and shares our passion for games, all with the aim of learning from each other’s expertise and experience.

“We share the same goal of entertaining global audiences by producing innovative, high-quality content. We are delighted to associate our brand with Paris Saint-Germain, a leader in the sports world and innovator in the eSports scene.”

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