PSG confirm Nike kit extension until 2032

PSG confirm Nike kit extension until 2032
Ligue 1 champions Paris Saint-Germain have confirmed a long-term extension of their kit deal with US sportswear giant Nike.

The deal, described by PSG as the ‘biggest sponsorship agreement’ in their history, ensures Nike will remain the club’s technical partner until 2032, retaining a role it has held since 1989.

As well as the men’s first team, Nike will also supply kits for PSG’s women’s soccer and handball sides.

The financial terms of the new contract have not been made public, although Spanish publication AS reported in April that PSG were looking to treble the annual €25 million (US$31.5 million) they received from Nike under the previous arrangement.

“The agreement represents a very important milestone, reflecting what the club has become on the global stage and the great ambitions we have for the future,” said PSG president Nasser Al-Khelaifi. “Nike has been the club’s most faithful partner and this deal shows its firm commitment to continue with us every step of the way for many years to come.

“We look forward to continuing this fast-paced growth and break yet more new ground in the years to come, especially in football’s emerging markets.”

The news comes after PSG enjoyed a record-breaking season for shirt sales, with reports in March suggesting the club was set to break the one million mark for the first time.

A significant portion of that growth came in the US, where PSG’s shirt sales increased a whopping 470 per cent on the back of the club’s collaboration with Nike-owned Jordan Brand, whose logo was displayed on the team’s third kit during the 2018/19 Uefa Champions League.

“Paris Saint-Germain is a powerful global brand and this deal further cements Nike’s position as leaders within the football industry,” added Bert Hoyt, general manager of Nike EMEA. “We share their vision for creating a lasting legacy in Paris and beyond and look forward to serving the men’s and women’s teams, alongside more exciting creative projects like last season’s hugely popular debut Jordan kit.”

The deal is PSG’s second major sponsorship agreement announced this year following confirmation in February that multinational hotel chain Accor will replace Dubai-based airline Emirates as the club’s main shirt sponsor from next season.

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