Norwich City secure club-record Dafabet shirt sponsorship deal

Norwich City secure club-record Dafabet shirt sponsorship deal
​Recently promoted English soccer side Norwich City have announced a club-record partnership with online gambling operator Dafabet, which will become the Premier League outfit’s front-of-shirt sponsor.

Dafabet becomes the Canaries’ principal club partner and will see its logo feature on all three first team kits, as well as incorporating strong branding on the City Stand and across the club’s Carrow Road stadium for the next three seasons.

Ben Kensell, the Canaries’ chief operating officer, said: “This really is an exceptional deal for Norwich City Football Club. Not only is it the most lucrative partnership the club has ever had by some way, this partnership alongside our commercial operation allows us to be materially more competitive as a self-financed club. Something we are constantly striving to be in everything we do.

“Securing shirt sponsorships at this level is of vital importance and with Dafabet’s history and longevity in sports sponsorship, we have an excellent partner to join us on our journey. We are delighted to be partnered with a top class and respected brand, synonymous with football and sporting sponsorships.”

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Dafabet, which has previously featured on the shirts of other English soccer clubs Sunderland, Burnley, Aston Villa and Fulham, has also recently signed a five-year extension with Celtic, the Scottish Premier League (SPL) champions.

The company’s branding is also associated with snooker, boxing and motor sports.

Dafabet chief executive Dimitris Karatzas said: “Everyone at Dafabet is delighted that we are now to be associated with Norwich City Football Club. We are proud of our past association with the Premier League, but we are even more proud to begin the new season with a partner steeped in history and tradition and a club that is highly respected for its sporting values. For us, this is the start of a very long relationship.”

John Cruces, Dafabet’s head of sponsorships, added: “From our initial meetings with the club the ambition they show is clear to see. They have a unique and fresh approach which is evident both on and off the pitch. We congratulate Norwich City on their return to the Premier League and look forward to working together and achieving common goals.”

The club’s new home kit will be launched on 6th July.

Meanwhile, Gravity Trampoline Parks has also secured an agreement to remain the sponsor of Norwich City’s youth replica kits.

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