New women’s soccer OTT service launched by Red Bee and Spring Media

New women’s soccer OTT service launched by Red Bee and Spring Media
Swedish sports rights agency Spring Media has partnered with Red Bee Media to launch Wnited, the world’s first global over-the-top (OTT) streaming service dedicated to women’s soccer.

Set to launch in the first quarter of 2020, Wnited will offer free and paid subscription-based options for customers, and will include more than 300 live games, along with a variety of video on demand (VOD) content, such as highlights, catch-up shows and documentaries.

Although no rights deals have been announced at this stage, two top-tier leagues have already signed up with Wnited. Others leagues across Europe, Asia and the Americas are expected to be confirmed before launch. Live national teams are also expected to feature on the platform.

The new venture’s free option will be ad-supported, with viewers able to sign up for a subscription-based version if they wish to go ad free. The service is being developed and hosted on Red Bee’s OTT platform and will be available on all devices.

Tobias Osmund, Chief Executive of Spring Media, said: “Women’s football has reached a turning point when it comes to both viewership and media interest and we believe we’re just at the beginning of a steep growth curve.

“We are now launching a streaming service with access to some of the world’s best women’s football content and with the Red Bee OTT platform we are sure to deliver the highest quality viewing experience to football fans as they visit the new home of women’s football.”

Steve Nylund, Chief Executive of Red Bee, added: “This is a perfect example of how our managed OTT services can and should be used, reaching global audiences with high quality ultra-low latency live feeds and on-demand content, creating the best possible viewing experiences on any device.”

The platform’s reveal comes days after FIFA, soccer’s global governing body, highlighted the growing interest in the women’s game by announcing that this year’s Women’s World Cup was watched by a record-breaking 1.12 billion viewers across all platforms. This smashed the number recorded during the previous edition of the tournament in Canada, when more than 750 million tuned in.

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