MLS expands Twitter content deal

30 April 2019 | Broadcasting & New Media
MLS expands Twitter content deal
Social media giant Twitter has announced an extended and expanded content deal Major League Soccer (MLS) as part of a new line-up of video programming.

Twitter’s agreement with MLS will see North America’s premier soccer league continue to provide the platform with live and on-demand content each week, including every goal of the season, until 2022.

The move also means select live matches in English will continue to be broadcast on Twitter via the official MLS and Univision Deportes handles.

“Our collaboration with Twitter has proven to be a highly effective vehicle to connecting with fans in innovative ways and bringing our teams and world-class athletes to new audiences,” said Chris Schlosser, Senior Vice President of Media at MLS. “We are excited to extend our partnership and look forward to working with Twitter and Univision on creative executions during live matches and at our big events.”

Elsewhere, Twitter has also announced new programming initiatives with The Players’ Tribune, ESPN, Bleacher Report and Activision Blizzard, as well as unveiling a deal with the Univision television network to bring more sports, news and entertainment content to the social media site's US Hispanic rumours.

Kay Madati, Twitter’s Global Vice President and Head of Content Partnerships, said: "Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter."

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