Manchester City women wash in Dylon deal

Manchester City women wash in Dylon deal
English top-flight women’s soccer club, Manchester City, have announced a long-term partnership with colour dye brand Dylon.

The deal between the Women’s Super League (WSL) champions and the Henkel-owned brand sees City’s players promote Dylon’s Colour Catcher line.

The partnership will be promoted across digital, TV and social media platforms with campaigns featuring Steph Houghton, Demi Stokes and Jill Scott.

In addition, Colour Catcher will have pitch-side LED animation and sampling activation at the Etihad Stadium during the first ever WSL Manchester derby on 7th September.

Gavin Makel, head of women’s soccer at Manchester City, said: “We are delighted to be working with such a trusted, well-known brand and hope this is the beginning of a long and successful journey for both parties.”

Dylon Colour Catcher’s marketing director, Nikki Vadera, added: “Everyone is multifaceted and has various hobbies and passions outside the nine to five. What better way to reinforce this than to partner with Manchester City women’s football club to showcase the players and their different passions? 

“We are excited to be working with the team over the next few seasons. In fact, there could not have been a better time for this collaboration, particularly on the back of the players’ successes on the international stage.”

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