Manchester City sign ‘eight-figure’ Marathonbet training kit deal

Manchester City sign ‘eight-figure’ Marathonbet training kit deal
English soccer champions Manchester City have announced Marathonbet as their first training kit partner.

The agreement covers the club’s men’s and women’s teams, excluding academy sides, and will see the brand’s logo added to their training kits.

The tie-up expands on the gambling firm’s 18-month existing deal with City as the club’s official global betting partner. The renegotiated deal is worth eight-figures, according to the Daily Mail. By way of comparison, City’s Premier League rivals Liverpool earn UK£20 million from their training kit deal with AXA.

Omar Berrada, Manchester City’s Chief Operating Officer, said: “Launching our first training kit partner is a significant moment for Manchester City and we are delighted to be doing this with our existing partner, Marathonbet.

“The last eighteen months of partnership have been extremely positive for both organisations and we are pleased to recognise this success by expanding our relationship together.”

Natalia Zavodnik, Chief Executive of Marathonbet, added: “We have been offering fans around the world the chance to benefit from our unique giveaways, competitions and once-in-a-lifetime opportunities, and we are delighted to be strengthening our partnership today as Marathonbet also becomes the club's first ever official training kit partner.”

The announcement follows a busy commercial period for the club. Last week, owners City Football Group (CFG) sold just over ten per cent in the company to Silicon Valley-based technology investing firm Silver Lake for US$500 million, as well as purchasing Indian Super League (ISL) outfit Mumbai City.

November also saw City announce a record turnover of UK£535.2 million (US$702.1 million) in their latest financial statement from the 2018/19 season, marking the 11th consecutive year of revenue growth under CFG ownership.

On the pitch, City currently sit third in the Premier League table, 11 points behind leaders Liverpool, and have a derby day against Manchester United at the Etihad on 7th December.

Related Articles

Share On

SOCCEREXPERT

The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

SoccerExpert Signup

Sign up today to receive the newsletter.

Soccerex Reports

Soccerex 20 under 21

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.


Football Finance

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.

@soccerex

Twitter

Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Would you like to see Soccerex's content opportunities? Click here