Manchester City’s owners stay on the road with Nissan

24 July 2019 | Commercial & Sponsorship
Manchester City’s owners stay on the road with Nissan
City Football Group (CFG), the owners of English soccer champions Manchester City, has extended its global partnership with Nissan in a deal that sees head coach Pep Guardiola become an official brand ambassador.

The arrangement not only ensures that the Japanese car manufacturer continues its ties with City’s men’s and women’s teams, but the contract also covers other CFG-owned clubs including Major League Soccer’s (MLS) New York City FC, and the A-League’s Melbourne City FC.

The announcement was made ahead of City’s final fixture of their pre-season tour of Asia, as they take on Nissan’s J League side, Yokohama F Marinos, at the Japanese city’s Nissan Stadium on 27th July.

Damian Willoughby, CFG’s Senior Vice President of Partnerships, said: “Nissan was the first ever partner of City Football Group in 2014. It was the first global business to understand our vision and our objectives and see the value of using our multi-club model as a way to engage their audience in different key markets around the world.

“It is a great endorsement of our partnership that we are extending our relationship and will continue to work closely together.”

Under the terms of the company’s CFG deal, Nissan will continue its high-profile presence at all City men’s and women’s games at the club’s Etihad Stadium and Academy Stadium, as well as New York City FC’s MLS fixtures at Yankee Stadium, and Melbourne City FC’s A-League matches at AAMI Park.

Roel De Vries, Nissan Senior Vice President and Global Head of Marketing, customer experience and brand strategy, said: “With teams all over the world, City Football Group is the perfect partner for Nissan. We share an ambition to excite people everywhere, whether it’s through world-class football or world-leading automotive technologies.

“Pep Guardiola’s innovative strategies have kept Manchester City at the top of their game, so he’ll be the ideal ambassador to elevate the story of our innovative Nissan Intelligent Mobility vision.”

The extension comes amid uncertain times for Nissan’s UK operations in Sunderland, with the news agency Reuters suggesting that Nissan is planning up to 10,000 job cuts outside Japan, including operations in Europe.

According to the Reuters report, the global plans includes 4,800 job cuts that Nissan announced in May and could be revealed as soon as 25th July when the manufacturer releases its financial statements for the quarter.

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