Juventus’ win over Inter is Sky Italia’s most watched soccer game ever
Sky, which was the only place in Italy to watch the game, clocked an average viewership of just over 3.2 million during its domestic coverage of the Italian top-flight fixture, giving it an audience share of 13.2 per cent.
In total, Sky’s coverage reached more than 4.5 million unique viewers, with a peak audience of 3.4 million and a peak share of 18.38 per cent, which was recorded during the closing stages of the match.
Italy’s quarter-final against Germany during the 2016 UEFA European Championship was previously the most watched game on Sky, with an average audience of around 3.1 million and a 12.7 per cent share.
Juve’s 2-1 win over Inter also saw Sky’s social media channels generate more than 300,000 interactions, of which 243,000 came through photo-sharing site Instagram.
The announcement comes less than a month after sports streaming subscription platform DAZN’s Italian service roped in its biggest ever audience for a Serie A game during the Milan derby on 21st September.
Under the terms of Serie A’s current domestic rights deal, Sky has exclusive coverage of 266 games per season until 2021, while DAZN has rights to three fixtures each week for the same period.
DAZN’s Serie A fixtures are also now available on Sky after the over-the-top (OTT) digital media company agreed a deal to launch a satellite channel on the television platform from 20th September.
The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.
Sign up today to receive the newsletter.
With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.
Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.
Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.