Inter Milan tap Lenovo for data-led partnership

Inter Milan tap Lenovo for data-led partnership
Italian top-flight soccer club Inter Milan have secured a sponsorship agreement with Lenovo, with the Chinese technology company joining the Serie A giants as their global technology partner.

The multi-year deal will see Lenovo branding feature at Inter’s San Siro home stadium and on the back of the team’s training kit.

In addition to the brand exposure, Lenovo will supply the soccer club with a number of its products with designs on improving the club’s technological resources. Those include Lenovo servers, storage and software-defined solutions, as well as PCs, laptops and tablets to manage data generated by Inter’s interaction with fans.

The deal is designed to enable the club to digitalise and store historical archives and existing documents, ensuring easier data access for supporters.

Gianfranco Lanci, Corporate President and Chief Operating Officer of Lenovo, said: “With the smarter technology across our wide breadth of offerings, we can help Inter to engage with fans and enthusiasts as well as offer them an even greater experience when accessing information and entertainment.”

Alessandro Antonello, Inter Milan Corporate Chief Executive, added: “Thanks to Lenovo’s first-rate technological expertise, this partnership will fuel innovation and the pursuit of high performance in this new era at Inter.”

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