Inter Milan partner with Dugout for digital content

Inter Milan partner with Dugout for digital content
Italian soccer giants Inter Milan have announced a digital content partnership with soccer media agency Dugout designed to further boost the Serie A club’s video output.

The two parties have already begun working on projects with Inter seeing their video views increase by 142 per cent, going from seven million to 17 million during a three month trial period. The official confirmation secures a long-term collaboration which will see the Dugout continue to produce bespoke video content for the club.

The deal also sees Inter able to reach a wider audience through Dugout’s global network of premium publishers and gain access to the company’s data in order to further understand how to optimise content.

Dugout, which is co-owned by ten of the world’s most recognisable soccer clubs, boasts an extensive global network of partner brands, advertisers, and publishers which are leveraged to develop on-brand output. Inter will retain full transparency and control over the video content, whilst allowing Dugout to access both real-time and archival footage in production.

“Partnering with Dugout has given us an amazing opportunity to reach a wider global audience and truly understand our fanbase,” commented Luigi Ecuba, Inter’s media content director.

“It’s exciting to work with a team that is passionate about football content and understands our brand guidelines, business model, and our need for full transparency. We look forward to continuing our work with Dugout to offer fans unique and interesting stories about our players and the club.”

Sebastian Gray, Dugout senior vice president, added: “We are thrilled that the creation and delivery of our content is able to drive success for the club when it comes to reaching a globally-relevant audience, along with increasing fan engagement.”

The Dugout announcement comes with Inter also having also secured new a deal with Motorola to become the club’s official smartphone for the rest of the 2019/20 season. The brand’s parent company Lenovo is an existing Inter partner.

Elsewhere, Inter’s city rivals AC Milan have renewed their partnership with soccer intelligence platform Iterpro for three more years.

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