Fox Sports to stream daily Women’s World Cup show on Twitter
US broadcasting giant Fox Sports has announced that it is teaming up with social media platform Twitter to share video content during this summer’s FIFA Women’s World Cup in France.
The agreement includes a daily live show streamed exclusively on Twitter featuring match previews, recaps, highlights, guest appearances and a look back over some of the best tweets about the action. There will also be weekly in-tournament Q&As with Fox Sports panellists and athletes, while the social media site will create Twitter Moments relating to the competition.
The deal will also see the pay-TV network’s Twitter feed post every goal from the 24-team soccer tournament just moments after it is scored, along with other video clips highlighting key moments during games.
In addition, the tie-up will give Twitter users access to an array of pre-tournament content, including coverage of this year’s SheBelievesCup, which features the national teams of USA, England, Brazil and Japan.
The partnership builds on a similar collaboration between Fox and Twitter during the 2018 FIFA World Cup, which also saw the broadcaster air a daily live show on the social media site along with near-live video clips from games.
“We are excited to partner again with Fox Sports to bring the very best premium content from the FIFA Women’s World Cup France 2019 and the US Women’s National Team to Twitter alongside the passionate soccer conversation,” said Twitter’s Global Head of content partnerships, Kay Madati.
“After last summer’s successful Twitter/Fox Sports programming collaboration, this expanded effort will bring our engaged audience even closer to the action and top stories from this seminal event in France.”
David Katz, Vice President of Fox Sports digital properties, added: “After an amazing 2018 World Cup with Twitter that exceeded expectations, we are thrilled to expand our partnership to bring soccer fans closer to the storylines and personalities that will captivate them.”
This year’s Women’s World Cup is expected to surpass the record-breaking 750 million viewers roped in during the previous edition in 2015. The tournament takes place from 7th June until 7th July, when the USA will be looking to retain the title they won four years ago.
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