FIFA awards 2022 World Cup rights to Russia’s 2Sport2

FIFA awards 2022 World Cup rights to Russia’s 2Sport2
The 2Sport2 consortium has secured media rights for the 2022 FIFA World Cup in Qatar across free-to-air (FTA) and pay-TV in Russia.

The consortium, consisting of the state-owned Channel One and VGTRK, along with Gazprom Media’s Match TV, retains the rights it held for the 2018 edition of the global soccer tournament.

2Sport2 has also acquired rights to FIFA’s under 17 and under 21 World Cups, as well as the Futsal and Beach World Cups, from 2019 through to 2022.

The deal covers exclusive television, internet, mobile and IPTV rights, while radio rights will be shared with other broadcasters. 2Sport2’s channels will show the 2022 World Cup across their FTA and pay-TV outlets.

The announcement follows FIFA’s invitation in February to tender for the rights in Russia for national team events through to 2022.

Financial details of 2Sport2’s deal have not been disclosed, but the agreement struck with world soccer’s governing body has been achieved well in advance of the tournament compared to 2018. Back then, a deal was signed only six months before the competition began, with Deputy Prime Minister Vitaly Mutko claiming that FIFA was asking for as much as US$110 million, while the consortium was looking to pay around US$32 million.

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