Everton plan for ‘world class’ store in improved Fanatics deal
The long-term partnership expansion will see the top-flight English outfit adopt the global apparel and merchandise giant’s v-commerce model, which uses an agile supply chain and on-demand manufacturing to help partners quickly respond to the demands of fans.
As part of the arrangement, Fanatics will continue to operate Everton’s physical retail outlets at Goodison Park and in the city centre, as well as managing the club’s online store.
Everton and Fanatics will also work together on plans for Everton’s stadium move to Bramley-Moore Dock, with the two parties plotting ‘a world class retail experience’ for the 52,000-seater venue.
Everton are yet to release any designs for their new ground and will submit a detailed planning application for the stadium in the second half of 2019 after the project was hit by delays. All being well the club hope to move into their new home ahead of the 2023/24 season.
“The deal also supports our longer-term plans for our retail operation, including extensive work on planning for the move to Bramley-Moore Dock,” said Sasha Ryazantsev, chief finance and commercial officer at Everton.
“Thanks to this agreement, Fanatics will continue to deliver and grow Everton’s global retail operation regionally, nationally and internationally. Our fans can look forward to an even wider range of club merchandise, no matter where they are in the world.”
Fanatics, which also has major deals with the National Football League (NFL), National Basketball Association (NBA) and England Rugby, first became Everton’s retail partner in 2009 in a ten-year deal worth UK£32 million. The company is also aligned with a number of other major European soccer clubs including Real Madrid, Borussia Dortmund and Atletico Madrid.
“Everton is a fantastic club and we’ve developed a deep relationship with them that has successfully led to this new, innovative retail partnership,” added Steve Davis, president of Fanatics International. “It allows us to plan for the future and cater to fan expectations on a long-term basis.
“We’re particularly excited that Everton joins a list of international partners to adopt Fanatics’ vertical manufacturing model, which will significantly improve the overall supply chain and enable us to cater to the modern-day, on-demand needs of Everton’s global fanbase.”
On the pitch, Everton are ninth in the Premier League after enduring a difficult spell under manager Marco Silva. They will be looking to return to winning ways when they travel to Cardiff City for their next game on 26th February.
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