Euro 2020 nets logistics partner as FedEx signs Uefa deal
FedEx Express continues to expand its support of European soccer by announcing a new four-year, multi-tournament sponsorship deal with UEFA, the sport’s continental governing body.
The deal will see the global courier gain marketing access to more than 400 competitive national team soccer matches played across 55 European countries in eight tournaments.
As well as being official logistics partner of next year’s UEFA EURO 2020 tournament, the partnership ensures rights to the European qualifiers, UEFA Nations League finals and the UEFA European Under 21 Championships in 2019 and 2021, plus the UEFA Fustal Euro 2022.
The pan-European EURO 2020 tournament is set to be the largest in its history, with host venues spread across the continent, offering increased ticket capacity and potentially a larger global TV audience.
With its new deal, FedEx now has further opportunity to broaden its reach across the continent through in-stadium branding, ticketing, hospitality and other exclusive programmes.
“FedEx Express have proven over the years as a trusted and valued sponsor of the UEFA Europa League that they have extensive logistics capabilities throughout the continent. I am sure this knowledge and expertise will prove to be invaluable in the run-up to and during UEFA Euro 2020,” said Guy-Laurent Epstein, Marketing Director of Uefa Events.
Commenting on the partnership, Walter Roels, Senior Vice-President, International Marketing, FedEx Express, added: “Our commitment to European football is a central part of our community and commercial strategy here in Europe.
“Being the official logistics partner for UEFA Euro 2020 allows us to actually help deliver the competition across multiple European locations, demonstrating the power of Europe’s premier logistics business, our values and the possibilities we create.”
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