Emlyon Business School Asia and Mailman Sign MoU

Emlyon Business School Asia and Mailman Sign MoU
Mailman, a global sports digital marketing agency headquartered in Shanghai, has signed a memorandum of understanding (MoU) with Emlyon Business School Asia, a subsidiary of the leading French business school. The scope of the MoU will allow both sides to engage in mutually beneficial, value-adding activities.

The signing of the MoU took place at the Beijing International Convention Center on April 29.

Mailman’s Beijing Representative Jia Wei, and Simon Chadwick, Director at the Centre for the Eurasian Sport Industry at Emlyon Business School Asia, were present at the signing ceremony. The event also included a panel on Managing in the Eurasian Sport Industry​, and a keynote speech from Chadwick.
As part of the partnership, Emlyon will provide opportunities for engagement with its staff and student community, network of contacts and other assets for education, research, consultancy, internship, employment and marketing
Mailman, in return, will provide opportunities for researchers and other academic staff to engage in collaborative work with the company, for students to engage in internship programmes and create and incorporate company-led content into Emlyon’s programmes.
Simon Chadwick, Director, Centre for the Eurasian Sport Industry at Emlyon Business School Asia: “Eurasia is currently the fastest growing part of the global sport industry, hence these are exciting times for all of us who work in it. Digital and social media are among key drivers of this growth, hence we are very pleased to sign this agreement with Mailman."
Andrew Collins, Chief Exectutive of Mailman: “We’re proud to partner with Emlyon Business School and engage in opportunities to deliver more value to the sports industry across Asia. We look forward to working together and inspiring the next generation of sports business leaders.”

Related Articles

Share On


The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

SoccerExpert Signup

Sign up today to receive the newsletter.

Soccerex Reports

Soccerex 20 under 21

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.

Football Finance

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.



Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Would you like to see the plans for Soccerex's latest event?