DAZN’s Milan derby coverage ropes in record viewership
DAZN did not disclose how many viewers in Italy tuned into the action but said that figures for the match, which saw Inter win 2-0, surpassed its previous record for a top-flight Italian soccer game set by last season’s fixture between Inter and Juventus.
Overall it was a record-breaking weekend for DAZN, which said that it registered more than three million hours of streaming viewed on its Italian platform from 20th to 22nd September.
“It was a record-breaking weekend for DAZN,” said Veronica Diquattro, DAZN’s Executive Vice President for Southern Europe. “The Milan-Inter derby was the most followed event ever on our streaming platform, with excellent feedback in terms of quality. We are very happy with the results, which show how streaming remains the core business of our company.”
Last week also saw DAZN’s new satellite television channel, DAZN1, go live on 20th September on pay-TV network Sky Italia.
DAZN’s domestic Serie A rights package includes coverage of 114 matches each season until 2021.
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