Chelsea raise the stakes with 1xBet partnership
The agreement sees 1xBet become the Europa League winners’ official betting partner until the end of the 2021/22 season, taking over from William Hill whose three-year partnership with Chelsea ended after the 2018/19 campaign.
The financial terms of the deal were not released.
1xBet is making a strong push to grow its market share in the UK, with Chelsea its latest soccer partner. Earlier this month, the betting company announced a multi-year deal with fellow Premier League side Liverpool.
It means 1xBet now has the winners of Uefa’s two biggest club competitions – the Champions League and the Europa League – in its partnership portfolio, as well as Spanish champions Barcelona.
Chris Townsend, Chelsea Commercial Director, said: “1xBet are one of the most rapidly developing companies in the betting industry and we look forward to supporting them in their endeavour to increase brand awareness within the UK and around the world.”
Alex Sommers, spokesman of 1xBet, added: “We guarantee that Chelsea fans will see a variety of interesting and engaging activities from the partnership over the next three years.”
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