Burnley tap LoveBet for shirt and sleeve sponsorship

Burnley tap LoveBet for shirt and sleeve sponsorship
Top-flight English soccer outfit Burnley have secured a three-year shirt sponsorship deal with Asian betting brand LoveBet.

LoveBet will be afforded both front-of-shirt and sleeve branding on the Premier League side’s home and away kits, although its logo will not be carried on junior shirts as part of betting regulations in the UK.

The partnership, which will begin at the start of the 2019/20 season, marks LoveBet’s first sponsorship in English soccer.

LoveBet replaces LaBa360, another online gambling firm, which signed a ‘club record’ shirt sponsorship deal only last summer. Astropay will also lose out on its sleeve partnership with the Lancashire club with LoveBet taking on both advertising spaces.

Edward Li, Senior Director at LoveBet, said: “We are thrilled to announce our first English Premier League shirt partnership with Burnley Football Club. The growing presence of the club in Asia and worldwide will help us further promote our brand.

“We’re already planning a lot of activities for the fans and our users and are looking forward to the partnership in the coming three years.”

Anthony Fairclough, Commercial Director at Burnley, added: “We are delighted to welcome LoveBet, who we believe will be the ideal partner for the club.

“Together, we will reach and engage with our ever-increasing global audience, in particular in the Asian market.”

On the pitch, Burnley finished 15th in the Premier League last season, taking 40 points from 38 games, securing nine wins during the campaign.


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