Bundesliga testing mobile orientated vertical game streams

Bundesliga testing mobile orientated vertical game streams
The German Football League (DFL) has successfully trialled the production of a live Bundesliga match using 9:16 aspect ratio formatting, designed to enable audiences watching via mobile devices to view the game on a vertical screen.

The innovation was used for the first time during Werder Bremen’s 3-2 victory over Wolfsburg in German soccer’s top-tier on 1st December, and could see the delivery of more vertical broadcasts for fans on social media.

“We are very satisfied with the test,” said Andreas Heyden, the DFL’s Executive Vice President for digital innovations. “As always, we develop innovations by adopting the fan’s perspective.

“We see that vertical videos in social media on mobile devices are better received than ones in horizontal orientation. The successful test in Wolfsburg provides us with a good basis for further considerations as to how we can do even better justice to this usage behaviour in the future.”

Delivered in high definition, the test was implemented by the DFL’s subsidiaries DFL Digital Sports and Sportcast, and will initially be used for internal evaluation, before deciding whether to roll the technology out to the public.

During the test transmission, the feed at the Wolfburg’s Volkswagen Arena was produced with additional technology independent of the base signal and also involved the use of five additional cameras tilted using a specially-designed tripod. 

The innovation is the DFL’s latest attempt to innovate its match viewing experience. In the past year, the league has tested a mini ultra-slow-motion camera and a new 5G-powered augmented reality (AR) mobile app.

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