Bundesliga pens 433 deal to boost social media output
Working closely with 433, the Bundesliga will looks to create and share engaging content. As well as focusing on the best of the Bundesliga action on the pitch, 433 will go behind the scenes with the league’s clubs during their international activities over the off-season.
The deal forms part of the German top division’s long-term plan for global growth, having already held events in Japan, India, Thailand, Mexico and Nigeria. The league’s club also have tours planned in the US and China in the coming weeks, where 433 will play a role in creating content.
The Amsterdam-based soccer media company currently has more than 37 million fans across its Facebook, Instagram, Twitter, Snapchat YouTube and TikTok platforms, generating 4 billion impressions per month.
The partnership between the Bundesliga and 433 follows a string of international deals from the German league’s clubs. In April, Borussia Dortmund launched their own TikTok account, the platform has been downloaded more than 500 million downloads and is growing in popularity in Asia, while champions Bayern Munich signed a regional partnership deal with the Industrial Bank of China (CIB).
Robert Klein, Bundesliga International Chief Executive, said: “It’s important that, whilst the Bundesliga is the best attended football league in the world, we work with 433 to expand our storytelling around ‘Football As It’s Meant To Be’ so that we can bring even more fans closer to the game here in Germany. With the channels 433 use and style of content they share, together we will increase social engagement in the league, particularly with younger fans who are our future.”
Floris Weisz, 433’s Chief Commercial Officer, added: “The opportunity to work with the world’s most entertaining league is really exciting for us. With the highest number of goals, fierce competition throughout the season, unique fan culture, electric stadium atmospheres and a host of world-class players and rising stars, this is golden content for our channels.
“We’re particularly looking forward to utilising the Bundesliga’s innovative approach to content which will help both organisations create stronger connections between fans and the league throughout the year.”
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