Budweiser, adidas, Barcelona, Mas & Bedoya among latest names added to Soccerex USA programme

Budweiser, adidas, Barcelona, Mas & Bedoya among latest names added to Soccerex USA programme
Philadelphia Union Captain, Alejandro Bedoya and Inter Miami Co-Owner, Jorge Mas will join senior directors from Budweiser, adidas and FC Barcelona as part of an elite level industry programme at next week’s Soccerex USA 2019 – November 21-21, Miami.

Bedoya’s soccer career includes a long stint playing in Europe, most notably with FC Nantes in France, more than 60 caps for the USMNT and he is now captain of the Philadelphia Union. Playing for the Union earlier this season, Bedoya used a goal celebration to protest about the need to take action against gun violence in the US. Footage of the protest went viral, drawing widespread global attention and at Soccerex, Bedoya will be speaking about the power of athletes to influence social issues, alongside former Manchester United and France International Mikael Silvestre and former Premier League striker and now Director of Development at Concacaf, Jason Roberts.

The involvement of brands in soccer will feature prominently in the Soccerex USA programme with senior figures from Budweiser, adidas, Target, Seat Geek, Sony, and Dunkin Brands sharing their insight on a range of topics. Joe Barnes, Director Bud Light Sports Marketing, Anheuser-Busch Inbev will be speaking along aside Amanda Duffy, President NWSL, about the brand’s sponsorship of the league and the innovative work they have done to promote the league’s commercial growth through their “Future Official” campaign.

Chris McGuire, Sports Marketing Director (Americas), adidas, will be discussing the sportswear brand’s long affiliation with soccer in the US and how they work with FC Bayern in market to further the game’s expansion. Target and SeatGeek, through SVP Marketing, William White and CMO Jennifer Ogden Reese, respectively, will talk about their partnerships with MLS and how they are using soccer to engage with their different audiences.

Steven Roberts, Global VP – Competitive Gaming at Sony Interactive Entertainment will provide insight into the role of Sony in the international esports market. Finally, Nigel Travis, Chairman Dunkin Brands and Owner of English side, Leyton Orient FC, will be sharing his experiences of investing in soccer and looking at the growing financial influence on the global game.

Soccerex USA will also see leaders from elite clubs in the Americas and Europe sharing expertise on subjects ranging from sponsorship and commercial growth to fan engagement and internationalization.

One of the headline sessions at the event will see Inter Miami’s Managing Owner, Jorge Mas talk about how the ownership group, which includes global soccer icon David Beckham, are building a local club with a global profile, ahead of their inaugural MLS campaign in 2020.  Miami’s role as a soccer city will also be highlighted by Miami-Dade Mayor, Carlos Gimenez who will be addressing as part of the event’s opening ceremony.

The US is an important international market for many clubs in Europe and in Central America and Soccerex USA will feature Xavier O’Callaghan, Managing Director Americas, FC Barcelona and Patty Marchak, Associate International Director, Club America sharing insights into their regional strategy alongside senior figures from LA Galaxy and Borussia Monchengladbach. 

Other recent programme additions include a session dedicated to the growth of USL and a look at the evolution of soccer jersey marketing featuring Wolverhampton Wanderers Head of Marketing, Russell Jones, MLS SVP of Consumer Products, Maribeth Towers and Avery Dennison Commercial Director, Simon Allen.

Soccerex USA will take place at the JW Marriott Miami Turnberry Resort and Spa and is hosted in partnership with Concacaf, GACP Sports, MLS, LaLiga, US Soccer, Oeiras Valley (Portugal), Totum Sport and TUDN, with the support of the Mexican Football Federation, NWSL and USL. Over 1800 delegates are expected to gather at the event including more than 350 senior figures from soccer clubs, leagues and federation around the world.

For more information on Soccerex USA and how you can attend, please go to www.soccerex.com/usa.


About Soccerex

Soccerex is the world’s leading provider of soccer business events – connecting the industry’s key industry stakeholders, and promoting the growth of the game, on a global basis for nearly a quarter of a century.  Working closely with the major leagues and clubs around the world, governing bodies, and regional government, Soccerex has delivered 47 events in 21 cities around the world, uniting nearly 70,000 people in the soccer business and sporting communities.

Soccerex’s portfolio consists of three annual tentpole events in soccer’s key markets – USA, Europe, and China – as well as other, ancillary programming in strategic locations around the world. 

Soccerex events serve as a vital platform for the many executives, rightsholders, agencies, brands, and suppliers who are essential to the worldwide development of the game - in both soccer's established and emerging markets. Soccerex events also attract many notable soccer players and coaches – including stars and icons of the game – providing a platform to share experiences, promote causes, and develop or further business interests.  From Sir Bobby Charlton, to Diego Maradona, to Ronaldo, to Neymar, hundreds of legends with thousands of caps between them have chosen Soccerex as their venue to engage the football business community.

In addition to events, Soccerex also provides key industry information and insights in the form of daily news and media, as well as bespoke market analysis – including the always highly-anticipated Soccerex “20 Under 21” Report, and “The Football Finance 100”.

Silver Jubilee

April 23rd 2020 marks the beginning of Soccerex’s 25th year of operations, a landmark it shares with partners MLS, and will launch a year-long program of celebrations, leading up to the 25th Anniversary of its inaugural event, which was opened by the legendary Duncan Revie.  Since the birth of the modern sports industry, Soccerex has been the global leader in the business of football, and this silver jubilee celebration will reflect on its heritage contributions and impact across the years.

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