Borussia Dortmund ‘open’ to Indian club partnership

20 September 2019 | Clubs & Rightsholders
Borussia Dortmund ‘open’ to Indian club partnership
German soccer giants Borussia Dortmund have opened the possibility of partnering with a club in the Indian Super League or I-League, the country’s top-tier soccer leagues, as part of a new tie-up with World1 Sports.

Dortmund penned a two-year agreement with the sports consulting firm in a deal designed to bring the Bundesliga club’s technical expertise to grassroots programmes across India.

Whilst the main focus of the partnership is initially on providing coaches, Suresh Letchmanan, Dortmund’s Asia-Pacific Managing Director, did not rule out the possibility in the future of a partnership with an ISL or I-League club.

“If there is such an opportunity, why not?” He said. “But I think we have to take baby steps first. Let’s start with the development of football in India. It is not about signing the next big commercial deal here. For us, it is more about how we develop the kids and coaches in India in the Dortmund way without any shortcuts.”

Adding: “We have always believed in the importance of youth football and are hoping to find a way to develop youngsters in India.

“At the same time, we also want to use this opportunity to win more Dortmund supporters and build the brand further in India. The objective is to see how we can train kids and coaches in India in the Dortmund way without any shortcuts.”

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