Borussia Dortmund hand DAZN Southeast Asia social media brief

Borussia Dortmund hand DAZN Southeast Asia social media brief
German soccer giants Borussia Dortmund have partnered with global digital media company DAZN to create a social media campaign during the ongoing 2019/20 season to help grow the Bundesliga club’s presence in Southeast Asia.

Creating and producing content featuring current and former club stars from DAZN’s creative content studio in Singapore, the campaign will also showcase highlights from Dortmund’s domestic and continental campaigns.

The campaign will combine videos, graphics, GIFs, and user polls, all to be published via Dortmund’s Facebook channel in Thailand, Vietnam, and Indonesia.

Adapted to local languages, the campaign will also work as a call to action for fans in the region to watch Dortmund matches, as well the club’s documentary on Amazon Prime Video. 

Andy Jackson, DAZN’s Director of Strategy, added: “By combining our expertise in digital content production and sports journalism, we’re able to create thrilling stories that celebrate moments of greatness from Borussia Dortmund’s star players and managers past and present.

“The campaign’s fresh and dynamic social content will draw fans to the club, creating loyalty, interaction and expanding the club’s fanbase with passionate football nations in South East Asia.”

The partnership also builds on DAZN’s current work for the J League, Japanese soccer’s top-flight, to manage its international social media strategy and to grow its brand presence overseas.

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