Borussia Dortmund close to €300m Puma kit extension

17 July 2019 | Commercial & Sponsorship
Borussia Dortmund close to €300m Puma kit extension
German soccer side Borussia Dortmund are close to agreeing a club-record, ten-year deal worth more than €300 million (US$336 million) with sportswear giant Puma, according to SportBild.

The German brand has been the official kit supplier to Dortmund since 2012, with its current agreement with the Bundesliga team – worth €10 million (US$11.2 million) a year – not due to expire until the end of the 2021/22 season.

However, SportBild reports that, if a deal is reached, the new agreement will come into effect from July 2020, lasting through to 2030.

Carsten Cramer, Borussia Dortmund’s Managing Director, told SportBild: “We are in good and targeted talks with Puma, in which we have recently come very close. We do not comment on numbers. But what I can say [is] Borussia Dortmund will conclude a much more valuable contract than before.”

Dortmund have already made a number of other commercial ventures in 2019, extending their deal with energy drink Effect, signing an official partnership with TikTk and announcing a behind-the-scenes documentary with Amazon. 

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