Borussia Dortmund close to €300m Puma kit extension

17 July 2019 | Commercial & Sponsorship
Borussia Dortmund close to €300m Puma kit extension
German soccer side Borussia Dortmund are close to agreeing a club-record, ten-year deal worth more than €300 million (US$336 million) with sportswear giant Puma, according to SportBild.

The German brand has been the official kit supplier to Dortmund since 2012, with its current agreement with the Bundesliga team – worth €10 million (US$11.2 million) a year – not due to expire until the end of the 2021/22 season.

However, SportBild reports that, if a deal is reached, the new agreement will come into effect from July 2020, lasting through to 2030.

Carsten Cramer, Borussia Dortmund’s Managing Director, told SportBild: “We are in good and targeted talks with Puma, in which we have recently come very close. We do not comment on numbers. But what I can say [is] Borussia Dortmund will conclude a much more valuable contract than before.”

Dortmund have already made a number of other commercial ventures in 2019, extending their deal with energy drink Effect, signing an official partnership with TikTk and announcing a behind-the-scenes documentary with Amazon. 

Related Articles

Share On

SOCCEREXPERT

The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

SoccerExpert Signup

Sign up today to receive the newsletter.

Soccerex Reports

Soccerex 20 under 21

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.


Football Finance

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.

@soccerex

Twitter

Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Would you like to see the plans for Soccerex's latest event?