Boca Juniors swap Nike for Adidas in US$100m+ new kit deal
The Argentinian soccer giants’ deal with Adidas ends a 23-year association with Nike, who had supplied the team’s kit since 1996.
The new deal, which comes into effect from January next year, runs through to 2030 and is worth a club record US$10 million a season, according to multiple media reports.
Boca will also apparently get a US$3 million signing on bonus from Adidas and receive all royalty income from shirt sales, both nationally and abroad. The club apparently had a keen interest in the latter agreement as it does not currently have outlets in Europe and the US.
The deal was approved by Boca’s Assembly of Representatives by 108 votes in favour to 42 against.
The club had been considering a new kit supplier since the start of 2019 as their deal with Nike neared its end and talks stumbled over a renewed agreement amid financial disagreements, with Boca wanting more money due to the financial climate in Argentina.
In securing a club-record kit partnership, Boca have also one-upped bitter rivals River Plate, who are also sponsored by Adidas. River reportedly receive US$6.5 million a year from their deal, with bonuses and royalties taking it to US$9 million, still short of the guaranteed annual sum Boca will get in guaranteed income.
The deal marks the first time in nearly three decades Adidas has supplied the club’s kit, returning after its first stint between 1979 and 1993.
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