Benfica first Portuguese soccer club to launch OTT subscription service

Benfica first Portuguese soccer club to launch OTT subscription service
Portuguese soccer champions Benfica have become the first club in Portugal to launch their own over-the-top (OTT) subscription platform.

The streaming service, called Benfica Play, will include exclusive interviews with the Primeira Liga club’s current and former players, as well as behind-the-scenes video from matchdays and training sessions.

As part of the move, Benfica have hired a dedicated digital video team to follow the first team and produce exclusive content on a daily basis throughout the year.

Club members will be able to gain access to Benfica Play for €1.99 (US$2.22) per month, while the general public will have to pay €2.99 (US$3.34). The platform will be available via the club’s digital platforms, including their website and iOS and Android apps.

Benfica enlisted the services of Insys Video Technologies, a Switzerland-based OTT solutions company, to lead on the construction and launch of the Benfica Play platform.

The service becomes the latest channel owned by the club, joining their satellite platform, Benfica TV, which was launched in 2008. The club has also confirmed plans to launch their very own digital radio station later in the year.

Attending the service’s launch at the Stadium of Light in Lisbon on 2nd January, club Chief Executive Domingos Soares de Oliveira said the platform will act as a key pillar within the club’s digital strategy.

“Benfica Play is a digital platform that will give our fans exclusive access to content they have never seen before and will take them closer to the action than they have ever been in the past,” he said.

“We have hundreds of thousands of fans outside of Portugal and this will be a key platform to engage with them and offer them an opportunity to feel closer to their idols.

“We have established a business plan for this project, which is an investment done by Benfica on its own, and the target is to reach several hundreds of thousands of subscribers, which is similar to what we have been able to achieve with our TV channel.”

The launch of Benfica Play comes exactly five months after the Portuguese Football Federation (FPF) became the first national soccer federation to launch its own TV channel, the Canal 11 network, in August.

The channel, which is produced from the FPF’s studios at the Cidade do Futebol in Lisbon, features more than 600 live matches per season, including national club cup competitions.

Related Articles

Share On

SOCCEREXPERT

The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

SoccerExpert Signup

Sign up today to receive the newsletter.

Soccerex Reports

Soccerex 20 under 21

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.


Football Finance

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.

@soccerex

Twitter

Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Would you like to see the plans for Soccerex's latest event? Click here