BeIN Sports scores exclusive Copa America rights in 27 markets

BeIN Sports scores exclusive Copa America rights in 27 markets
Global broadcaster BeIN Sports has secured exclusive rights in 27 international markets to this year’s CONMEBOL Copa América, South America’s international soccer tournament, in Brazil.

The agreement, brokered by Japanese marketing giant Dentsu, includes broadcast rights in Australia and New Zealand, in addition to contracts in France and the Middle East and North Africa (MENA) region, which were agreed earlier in the year.

A month out from the tournament, which starts on 14th June and ends in Rio de Janeiro on 7th July, the deal also expands BeIN’s media partnership with CONMEBOL, South American soccer’s governing body, having also agreed to show three of the continent’s club tournaments in multiple territories.

Mike Kerr, Managing Director for BeIN Asia Pacific, said: “We are delighted to have secured the rights to this year’s CONMEBOL Copa América football tournament in Australia and New Zealand – which beIN SPORTS will also exclusively broadcast in France, the Middle East and North Africa – as we continue to bring the best of South American football to our customers all around the world.

“CONMEBOL Copa América is one of the most vibrant and colourful tournaments in world football. Subscribers in Australia and New Zealand will now be able to watch South American national teams, including Brazil and Argentina, on the international stage, which will inspire and entertain football fans across Australasia.”

In January, BeIN secured a multi-year agreement to the Copa Libertadores, the Copa Sudamericana and the Recopa Sudamericana in the US, Canada, Australia, New Zealand and 24 territories in the MENA region.

Following its latest rights agreement with the broadcaster, Jose Astigarraga, CONMEBOL's Secretary General, said he was pleased to that the Copa America was expanding its global reach.

He added: “We are pleased to continue adding new countries and continents to share the best of our South American football around the world and ensure that every football lover can live the passion of our tournaments.”

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